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Znate, svaki brend povremeno prođe kroz svoju krizu srednjih godina. E pa, dragi naši, čini se da je The Showtime konačno odlučio promijeniti svoju "frizuru". Kao i svakoj rock zvijezdi, trebalo nam je malo osvježenja. I dok nismo odlučili nositi kožne hlače ili kupiti Ferrari, smatrali smo da je vrijeme za promjenu naše vizualne igre.

Dakle…

Naš stari logo je bio kao ona stara, udobna majica koju nosite svaki put kada gledate Netflix. Bila je udobna, poznata, ali… ipak malo iznošena. A ipak smo htjeli da naš logo bude jednako fensi kao i vi kada dođete na naša događanja. Kad se potrudite vi, a moramo i mi, jel da? 🙂

Naš novi logo dolazi s tekstualnim identitetom “The Showtime”, ali s intrigantnom varijacijom. U središtu loga, umjesto slova “o”, koristimo dva simbola: žarulju za evente i upitnik za kvizove. Ovo nije tek kozmetička promjena – svaki simbol ima svoju priču i svrhu. Žarulja predstavlja ideje, inovacije i svjetla pozornice koja se pale za svaki event (i one “aha!” trenutke). S druge strane, upitnik simbolizira pitanja, zagonetke i izazove koje naši kvizovi donose (i one “uh, što je ovo bilo?” trenutke u kvizovima).

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The toppings chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business. But what about your daily bread? Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.

Design comps, layouts, wireframes—will your clients accept that you go about things the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.

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Marko, 24 –

“Design comps, layouts, wireframes—will your clients accept that you go about things the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.”

Design comps, layouts, wireframes—will your clients accept that you go about things the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business. But what about your daily bread? Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.

Not so fast, I’d say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.

Design comps, layouts, wireframes—will your clients accept that you go about things the facile way? Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.

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